SDCC 2018: I Lost My Mind At The Amazing ‘Mr. Mercedes’ Offsite!

Before last year’s SDCC, I had never heard of Mr. Mercedes.

The property is a trilogy of novels written by Stephen King, and last year a ten-episode TV series premiered on the America-only Audience Network. The series had a big presence at last year’s Wired Cafe, and the premise intrigued me immediately, but I somehow forgot all about the series once I returned to Canada.

Last month I finally decided to give the series a shot (the only place that you can see it in Canada is through iTunes), and I quickly became obsessed. I binged all ten episodes in just a few days, and have been talking about it constantly to pretty much anyone that will listen to me every since. The series is an incredibly dark and horrifically disturbing look into the mind of the insane (yet very human) villain that is Brady Hartsfelt, and a depressed, retired detective named Bill Hodges who simply seems to be trying to find his place in a world that doesn’t need him anymore. Every episode of the series impressed the hell out of me, and many featured scenes so disturbing that they stuck with me for days. My fiancé even began watching the show while I was away in San Diego this week, and this was her initial response when I ask her how it was going:

I was beyond excited to see that Mr. Mercedes would be returning to San Diego for this year’s Comic-Con. Not only was the series again a sponsor of the always-appreciated Wired Cafe (and was plastered in giant form across the face and elevators of the Omni hotel), but there was also an amazing offsite even being hosted just a few blocks away.

I was lucky enough to attend the offsite on Friday morning, and now that the convention is over I can absolutely say that it was a highlight of this year’s trip. Everything present was an absolute dream for fans of the show, whether it was the augmented reality game played on your own (or supplied) phone, the scavenger hunt that would net you swag ranging from Mr. Mercedes pins to unique San Diego themed t-shirts, the lithograph photo booth that morphs your face into the show’s logo, the multiple sets built up with screen-used props from the show, the screening room, or the VR escape room – every piece of this event felt fully realized, and as soon as it came to an end, all that I wanted to do was go through it all again.

I started with the VR escape room. Essentially, you’re locked in Brady’s lair with a bomb and a countdown timer, and have a few moments (I’m not sure exactly how long, but it all went pretty quickly) to explore the area in order to find clues to disarm it. The entire time, Brady is mocking you (using that creepy, computery voice used in the show), telling you that you’re going to fail, and the like. You’ll move around the lair looking for things that stand out (happy face tennis ball, Brady’s brother’s fire truck, etc) and slowly figure out the eight character password). I ran out of time just as I figured out what the word was (and kind of felt a dummy for not realizing it sooner), the bomb went off, and I lost. If you managed to beat escape the room, you’d earn a t-shirt that states “I Escaped Brady’s Lair” before moving on to the next section.

There were several sets from the series that were rebuilt for the convention, including Finder’s Keepers Investigative Services, Brady’s hospital room, Supreme Electronics, and fittingly in the basement of the offsite’s location, Brady’s lair. The coolest part of all of these sets were that they were dressed using actual props from the show – the gravestones in Brady’s lair are his family’s actual gravestones, the rock memorializing the victim’s of the Mercedes attack is the actual rock from the show, the desk in Finder’s Keepers is Holly’s actual desk, and the journal in Brady’s lair is the actual on-camera journal from the show as well. I was simply enthralled with all of this, and spent so much time in every room just exploring everything that I could.

Speaking of exploring, the Mr. Mercedes offsite also offered a pretty cool augmented reality game (as mentioned above). Outside of the building a QR code was posted that linked you to the app, and once inside there are 10 ‘tags’ hidden throughout the location. Point your phone’s camera at these tags, and augmented reality images of other significant items or props will pop up on your display, and you’ll even see bits of dialogue between Brady and Hodges. Pretty neat, and pretty different from anything I’d seen at one of these events before.

Inside of Finder’s Keepers, there was also a cool photo booth that ‘morphed’ your face with that of the Mr. Mercedes logo. You could email this to yourself, but it was also printed off on a neat 3D lenticular that changes the image depending on the angle you’re looking at it from. This quickly became one of my favourite pieces of swag from the entire convention.

After flowing through the basement and gawking at Brady’s lair for what felt like forever, we were taken into a connected screening room. Here we were shown a lengthy featurette showing us where the characters are as we come into season two, and it also discussed how the stakes will be set now that Brady is apparently brain-dead in a hospital bed. We were then treated to a striking scene that takes place in episode three of the upcoming season. Luckily I’d watched episodes one and two just a few days prior, because I’d have been left scratching my head otherwise, but with the context of the previous episodes I cannot freaking wait to see more.

Following the screening room, we were treated to some swag on our way to the exit (including an awesome SDCC-focussed t-shirt that says “I Lost My Mind In San Diego”). I had taken so long looking at all of the set pieces that there were only a few of us left at this point, and as we approached the exit doors our PR host kindly let us know that some of the cast was coming through the experience, and that we could come back around and check things out. Much of the cast had already made their way to the next section at this point, and I didn’t want to intrude (especially as this was likely one of their few times of mostly peace this entire week), but Justine Lupe (Holly) and director Jack Bender were hanging out in Finder’s Keepers, and when the super-nice PR guide asked if I wanted a photo with them I absolutely had to say yes. Jack’s episodes of Lost are pretty much my favourite episodes of TV ever, and to speak with him for a couple of minutes, and to get to tell him that (that same thing that he’s probably heard over, and over, and over again) felt important to me.

In any case, 1200 words later, you better believe that I had an amazing time at this offsite. The design and care that the team put into building this event was truly spectacular, and for a show that’s only available on one network they are pushing this thing hard. I think that Mr. Mercedes is one of the most criminally underrated shows currently on television, and I believed that this offsite must have put some eyes on the series.

Mr. Mercedes returns on August. 22 on the Audience Network.