Expecting A Vita Price Drop? Not This Year Says Sony

If you’re like me and are holding out for a price drop before investing in Sony’s newest gaming handheld, it seems like we’ll be waiting for quite some time.

In a recent interview with Eurogamer, Sony Worldwide Studios boss Shuhei Yoshida stated that it’s “too soon” for a Vita price cut, despite lagging sales. While the electronics giant is looking for ways to cut the price of production, it’s not as simple as just slashing the price and hoping for the best.

“Of course, cost reduction is one area our engineering team is working on.” Mr. Yoshida went on to say, “But we just launched the platform earlier this year. It takes time to do so.”

For existing Vita owners starving for new content, Yoshida had a message for them too.

“From our perspective, we were very pleased to launch with many titles. Many people said we had the strongest launch line-up for a PlayStation platform. But it’s amazing how much more people want and how much content they consume.” He continued by saying, “the best way to realize the potential of the PS Vita platform is to provide the content.”

From my perspective, aside from Uncharted, Gravity Rush and Sound Shapes, I think the want for more content is more because of the severe lack of original content for the platform. Porting console games and calling it a day doesn’t count as providing meaningful content in my opinion, but hey, what do I know?

I’ve stated what I feel Sony should do to get the Vita on track. What do you think? Will a price drop convince you to buy? And is Sony taking too long to pull the trigger?