Bethesda Launches Fantastic New ‘Do You Know What Makes You S.P.E.C.I.A.L.?’ Campaign!

Briefly: As if Fallout 4 needed any more advertisement, Bethesda today launched a hilarious new campaign called ‘Do You Know What Makes You S.P.E.C.I.A.L.?’.

S.P.E.C.I.A.L., of course, is an acronym that stands for Strength, Perception, Endurance, Charisma, Intelligence, Agility, Luck. This makes up the character stat system in the Fallout series, and it’s pretty freaking clever.

The video campaign began today with a video detailing the Strength stat, and just what it can do for you in the game. The video comes in the format of a 1950’s style cartoon, and as with all Fallout marketing, it’s so freaking cool.

Take a look at the video below, and let us know what you think! Fallout 4 hits PS4, Xbox One, and PC on November 10th! The company has also just detailed a season pass, which normally wouldn’t interest me at all, but c’mon, it’s Fallout.