Awesome ‘Dark Knight Rises’ Viral Campaign Reveals More Plot Points
With the release of The Dark Knight Rises fast approaching, Warner Bros. has been hard at work with their viral marketing campaign. There are three different batches of viral pieces on the web that we’ve managed to get our hands on. Be warned that there may be some potential spoilers and/or plot points here, but at this point it’s hard to tell what those might be. Just don’t say that we didn’t warn you…
The first one is from DewGothamCity and shows a GCPD performance reveiw of Officer John Blake (Joseph Gordon-Levitt). The review shows that Blake is quite the officer and seems likely to move up the ladder quickly. Here’s what is written in the ‘comments’ section of his review:
“Officer Blake shows great dedication and tenacity. He made an impact in his assigned beat by building effective associations within the local community. High marks for skills and conduct. Needs minor improvement in his relationships with fellow officers. His thoroughness tends to make him judgmental of colleagues’ performances and leads him to question authority. Officer Blake has made a request to be transferred to Narrows Division. Given his success in his previous detail, transfer should be granted. Need more officers like him.”
This second piece is an email exchange between some reporters at the Gotham Observer. The emails are in regards to John Daggett, who from the sounds of it is a rather shady board member of Wayne Enterprises. The emails goes on to mention Miranda Tate (Marion Cotillard), Deputy Commissioner (Matthew Modine), and a series of penthouse burglaries. Hmmm, I wonder who that would be in reference to?
From: Mike Ross < micheal.ross@thegothamobserver.net >
Date: Wed, 2 May 1:22 PM
To: Katherine Lamont < katherine.lamont@thegothamobserver.net >
Subject: Re: John Daggett Piece
Just caught wind of another penthouse burglary. That’s five for the week. A couple of watches and a box of jewelry were stolen. Whoever did it must be coming out of thin air because literally no one has seen this person in action…at all. I got Gerald headed downtown now. Dep. Comm Foley’s doing a press conderence at City Hall. The Mayor wants to launch a task force. I guess all of these fat cats get to go cry to the Mayor when somebody steals from them.From: Katherine Lamont < katherine.lamont@thegothamobserver.net >
Date: Wed, 2 May 1:15 PM
To: Terry Degnan < terry.degnan@thegothamobserver.net >
Subject: Re: John Daggett Piece
Let me kick it up the food chain to Gene and discuss it with him. But Mike, I have to say I’m with Terry on this one. I’d definitely start looking for a replacement. What about Congressmen Gilly wanting to rename the Central Library after this Miranda Tate lady who just got on the board of Wayne Enterprises? The Rogues appealing the NFF’s salary cap penalties?From: Terry Degnan < terry.degnan@thegothamobserver.net >
Date: Wed, 2 May 12:57 PM
To: Katherine Lamont < katherine.lamont@thegothamobserver.net >
Subject: Re: John Daggett Piece
My feelings is, unless you have a full confession from Daggett himself, stay away from this. Calling this guy litigious is putting it lightly. Two years ago, Becker, Barton & McReynolds commissioned a gold bust of the guy to thank him for all the billable hours.Mike, I hear what you’re saying about Daggett’s place at Wayne E, but the paper can’t take a hit like we’re going to if we move further down this path. He’ll throw everything at us.From: Katherine Lamont < katherine.lamont@thegothamobserver.net >
Date: Wed, 2 May 12:46 PM
To: Terry Degnan < terry.degnan@thegothamobserver.net >
Subject: Re: John Daggett PieceTerry?From: Mike Ross < micheal.ross@thegothamobserver.net >
Date: Wed, 2 May 11:28 AM
To: Katherine Lamont < katherine.lamont@thegothamobserver.net >
Cc: Terry Degnan < terry.degnan@thegothamobserver.net >
Subject: Re: John Daggett PieceRight now, the former Mali Minister of Communications, who says the US is well aware of Daggett’s use of mercenaries to take over the mines by force. We’ve got five or six government officials speaking anonymously.From: Katherine Lamont < katherine.lamont@thegothamobserver.net >
Date: Wed, 2 May 11:02 AM
To: Mike Ross < micheal.ross@thegothamobserver.net >
Cc: Terry Degnan < terry.degnan@thegothamobserver.net >
Subject: Re: John Daggett PieceWho do you have that is speaking on the record?From: Mike Ross < micheal.ross@thegothamobserver.net >
Date: Wed, 2 May 10:41 AM
To: Katherine Lamont < katherine.lamont@thegothamobserver.net >
Cc: Terry Degnan < terry.degnan@thegothamobserver.net >
Subject: Re: John Daggett PiecePaul was covering several reports of destruction at a number of construction companies around the city. The companies are claiming that their sites, headquarters, warehouses, and depots are being sabotaged. GPD haven’t been able to trackdown the perpetrators. In fact, there’s no trace of them. GPD won’t confirm it officially, but they do believe something’s up. Paul did some digging and determined that every construction company in the area has been attacked except for John Daggett’s outfit. So Daggett naturally became the focus. Paul’s got a number of sources- speaking anonymously and off the record- about shady business dealings such as Daggett’s acquisition of African diamond mines. I feel it’s relevant because, let’s be honest, the guy is in position of power at Wayne Enterprises and therefore has a lot influence in the city.From: Katherine Lamont < katherine.lamont@thegothamobserver.net >
Date: Wed, 2 May 10:22 AM
To: Mike Ross < micheal.ross@thegothamobserver.net >
Cc: Terry Degnan < terry.degnan@thegothamobserver.net >
Subject: Re: John Daggett PieceTerry, cc’, just gt a call from John Daggett’s attorney. He’s in full attack mode, claiming libel, threatening action. Says the issue at hand is the following: a story on Daggett mentions Daggett hiring mercenaries to stage cups in West Africa to secure mining rights. His attorney said the claims are unsubstantiated accusations perpetrated by his rivals to taint his company’s reputation.What’s the verall angle of the piece?
Lastly is a handwritten letter from Lucius Fox (Morgan Freeman) to Bruce Wayne concerning the state of Wayne Enterprises. In the letter Lucius references the concerns of the board members regarding the budget of the R&D department. The letter also mentions John Daggett and how he may be trying to gather support from other board members that could result in a potential power struggle. Here’s a transcript of the difficult to read handwritten letter as well as Bruce’s very simple reply to Lucius:
Dear Bruce,
I hope this letter finds you well. Although I would have liked to have had this conversation with you personally, Alfred tells me I am better off writing as you are not receiving any visitors at the moment. That being the case, I’ll do my best to detail what I feel is becoming a situation within the company.
It’s a given that in the current economic climate our investors have become increasingly concerned about how their money is being spent. As such, our own profitability is being judged and analyzed, particularly by the Board itself. In the past, we haven’t given them any reason to worry as both our earnings and spending have been consistent. This allowed us the autonomy to dedicate resources to Wayne philanthropic programs as well as our own R&D endeavors. But over the past five quarters, our earnings have been on the downtrend. Meanwhile, our R&D spending has been on an astronomical uptrend. And as the black grows fainter around the entire company, I am being put into a position where I have to answer certain questions, particularly about your energy project.
No one is going to dispute the fact that innovation is key to our growth and success. It’s a mainstay of our business, which is all the more reason why the Board has begun to scrutinize our R&D budget and set their sights on your machine. Since they don’t know exactly what you’re up to, all they understand is a vast amount of capital is being spent on something they now deem as fruitless – quest for clean energy. Herein lies the problem.
The last time we spoke, you expressed your reluctance to move the project forward and initiate the next phase of trials. I understand your argument as to why. But if you want the company to continue to fund your efforts, I think it is time we give the Board more than just the overview they already have, enlightening them on what this project will mean to Gotham if you are successful. On a personal note, I’d also like to let them know that with age, Bruce Wayne has decided to fill his father’s shoes, using Wayne Enterprises and all its resources to readily and reliably support our city.
Nothing bad can come from this, Bruce. But if you decide not to address the issue at hand, I am not sure how long I can keep the Board at bay. Making matters more difficult is your absence. I am assuming you have your reasons for it and it is not my job to question those, but I fear that if you are going to drop off the radar for an extended period of time, we may risk another Bill Earle situation. I can see a couple [of] Board Members already maneuvering to build influence around the table, most notably John Daggett, who I feel is the last person we want to engage in a power struggle.
When I agreed to take on this role I knew full well what the job and our agreement entailed. I am also well aware of your preferred ways of handling all matters relating to Wayne Enterprises However, I must tell you that we are quickly approaching a set of circumstances that will unfortunately call for a change if we do not address the Board. Change in most instances is not a bad thing, but in this regard I am worried. I’m sure you consider my pessimism to be just another part of my charm. That may be the case, but let’s remember: you didn’t hire me for my charm.
I look forward to hearing from you.
With luck it will be in person.
Regards,
Lucius Fox
Lucius,
Tell the board that as of today the program is shut down. As we discussed before, there is too much at stake and the risk is too great. That is my only concern.
-Bruce.