GI Joe: Retaliation Pushed Back To March 2013 To Go 3D
So, it looks like some people are going to be let down next month.
Just one month before G.I. Joe: Retaliation was scheduled to hit theaters June 29, Paramount decided to move its release date to March 29, 2013 in order to convert the movie to 3D.
A studio exec has stated “We’re going to do a conscientious 3D job because we’ve seen how it can [do] better box office internationally. Jim Cameron did all of Titanic’s 3D in post – and look how well that movie turned out.”
The thing is…what they’re doing IS smart. 3D movies do tend to be more profitable across seas. Its also going to be hard competition for movies this summer (especially with Retaliation coming out literal days before The Amazing Spider-Man) with so many exciting films on the horizon. And as Battleship proved by sinking under the weight of The Avengers…timing may be everything with these releases.
Well…looks like they’re going to have to reprint those posters eh?
Does this decision make me want to see this movie less? No. I’m still going to be dead center geeking out to Snake Eyes and Firefly the whole time.
Eh at least on the bright side though here…this DID cause Universal to bump up Ted by two weeks?
Source: NY Daily News